Inside Ludlow Castle with more than 180 local food and drink producers and suppliers: real food, ale, cider, perry, wine and more from the Marches, with samples and tastings.
Empowering the Consumer with knowledge and Truth about Food Provenance
Join Matthew Rymer, founder of Happerley, to learn more about Happerley's mission to empower consumers about where their food comes from.
Happerley are working on behalf of the whole UK food industry and all consumers to develop and implement a means to secure provenance honesty and transparency, and empower the consumer to know the journey of their food. This will create a level playing field for all food businesses to validate, protect and promote the provenance value of their food production.
Happerley's aims include:
Encouraging every food and drink business to turn Happerley Transparent
In 2018 they made their fees affordable for every food and drink business with nothing to hide to benefit from validating its provenance and enjoy a range of benefits of Happerley Transparent certification. Happerley’s purpose in not to turn a small premium element of the food and drink industry transparent, but to turn most of the food industry transparent.
Growing consumer awareness
They expect this to accelerate quickly through 2019 as they work with an increasing range of food and drink businesses
Participation of food and drink organisations and accreditation schemes for example NCASS
Point of sale roll out across hundreds of Midcounties Cooperative stores from February onwards
Their Feed Me Truth schools campaign, encouraging schools and colleges to turn their supply chains transparent