Ludlow Food Festival

The Original Festival for Food and Drink Lovers

Happerley: Food Transparency

Where: Castle Garden Area of the Castle

Happerley Transparency

Empowering the Consumer with knowledge and Truth about Food Provenance

Join Matthew Rymer, founder of Happerley, to learn more about Happerley's mission to empower consumers about where their food comes from.

Happerley are working on behalf of the whole UK food industry and all consumers to develop and implement a means to secure provenance honesty and transparency, and empower the consumer to know the journey of their food. This will create a level playing field for all food businesses to validate, protect and promote the provenance value of their food production.

Happerley's aims include:

Encouraging every food and drink business to turn Happerley Transparent

In 2018 they made their fees affordable for every food and drink business with nothing to hide to benefit from validating its provenance and enjoy a range of benefits of Happerley Transparent certification. Happerley’s purpose in not to turn a small premium element of the food and drink industry transparent, but to turn most of the food industry transparent.

Growing consumer awareness

They expect this to accelerate quickly through 2019 as they work with an increasing range of food and drink businesses

Participation of food and drink organisations and accreditation schemes for example NCASS

Point of sale roll out across hundreds of Midcounties Cooperative stores from February onwards

Their Feed Me Truth schools campaign, encouraging schools and colleges to turn their supply chains transparent



A chef doing a demonstration

11th, 12th & 13th
September 2020

Inside Ludlow Castle with more than 180 local food and drink producers and suppliers: real food, ale, cider, perry, wine and more from the Marches, with samples and tastings.

A musician playing at ludlow spring festival

8th & 9th
May 2021

Held in Ludlow Castle, more than 200 real ales, 150 classic vehicles and live music all weekend. That’s not forgetting over 60 food and drink producers to discover!

Happy walkers following the mangalonga walk

Sunday 9th
August 2020

A food and drink walk of approximately 8 miles adapted from our Italian twin town. A unique experience for food lovers and those wanting to explore the Ludlow landscape.